Understanding
LOGO
WHAT IS LOGO
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.
WHY LOGO DESIGN DOES NOT COST CHEAP PRICE?
Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost cheap price and why your logo is not something you should take lightly.
STANDARD TYPES OF LOGO
Symbolic:
The human mind can easily remember a simple form much easier than a complex one.
Logotype:
A uniquely styled font type that spells out the company or brand name.
Letter Marks:
Letter marks are exclusively typographic.
They use brands first letter.
Combi Marks:
The combination of a symbol and a letter mark.
Emblem:
An emblem logo encases the company name within the design